Televised World Premiere

Joan Rice arriving at the Leicester Square Theatre for the world premiere of "Robin Hood

An article in 'The Motion Picture Herald' of April-June 1952:

British Premiere For Disney's 'Robin Hood'

by PETER BURNUP

LONDON: Two other American companies here—RKO Radio and Republic—were quick to match the gauntlets thrown down by Metro and Paramount in their "Quo Vadis" and "Greatest Show on Earth" challenge; much to the satisfaction of lesser fry like theatre men in remoter places. They're all convinced now of the virtue of keeping the folks talking.

Maybe RKO had the stiffer stint with two big charity premieres within a week in London's West End. (The pictures were Disney's "Robin Hood"—Leicester Square theatre, March 13—and David E. Rose's "Saturday Island"—Odeon, at Leicester Square, March 17.)

The "Robin Hood" show was a brilliant climax to six months' planning and plugging. All the civic dignitaries of the ancient city of Nottingham—the operational base of Britain's legendary bandit—came to London for the performance. It was a flower-decked decorative occasion with linkmen dressed as Sherwood Foresters and usherettes as Maid Marions. The BBC's television crew filmed the entire foyer fiesta for broadcast throughout England the following night.

Implemented Publicity

Since the introduction of newsprint rationing early in the last war. Other magazine editorial space has been grabbed on its behalf. The BBC set aside 30 minutes for a recording which was made of the picture's opening on March 17. Another BBC programme will be devoted to the film's background music on the day of the opening.

Photo Caption:

Joan Rice, star of the film, arriving at the Leicester Square Theatre for the world premiere of "Robin Hood" in London. Some of the "Merrie Men" can be seen in the background.