Advertising the Story of Robin Hood

 

One of the many things I have learned, since writing this blog about the Story of Robin Hood, is the huge amount of advertising and promotion that Disney used for his films. We have seen in previous articles the images of the shop displays in many of the major stores in London, completely decked-out with 'Robin Hood' toys and memorabilia in 1952. Click the link ‘Film Premiere’ to see more.

In my last blog post I showed, with the help of Janet VanMeter, how Walt Disney and Robin Hood Flour combined to promote his newly released live-action movie. Available with a purchase of Robin Hood Flour, were posters, cookie cutters and free comic books - all linked to the movie.

Above is another example of Disney's advertising campaign. This full page (above) was kindly sent in by Neil and shows Robin Hood Flour alongside an extraordinary collection of companies, all promoting the Story of Robin Hood.