Joan's Dolcis Advert

A very special thank you to John Nelson for sharing this wonderful advertisement from the June 1951 issue of Picturegoer magazine. It features Joan Rice (1930–1991) endorsing Dolcis handbags. At the time, Dolcis was expanding its range to create a true “one-stop shop” for coordinated fashion accessories—perfectly in tune with the 1950s emphasis on elegance and matching styles. And who better to promote their brand than rising film star Joan Rice?

In June 1951, Joan was nearing the end of filming The Story of Robin Hood at Denham Studios in Buckinghamshire. That same month, Walt Disney himself visited both the location and the studio floor units—just as Joan’s film career was beginning to take off.