Elton Promotes Robin Hood

 

Neil Vessey has kindly sent in some more images of Elton Hayes (1915-2001) promoting Walt Disney's Story of Robin Hood. Regular readers will know that Elton played Allan-a-Dale in the Disney live-action version of the legend. The picture above shows Elton playing songs from the film at Bingley Hall in Birmingham.

The magazine article that Neil has found, appeared in 'To-Days Cinema' on May 1st 1952.

Elton at a tailoring factory in Leeds

The magazine describes Elton's hectic schedule during this period:

Touring key provincial cities making personal appearances at theatres screening Walt Disney's British production in Technicolor, "The Story of Robin Hood and His Merrie Men," Elton Hayes, who plays Allan-a-Dale, the roaming troubadour in the RKO Radio release, earned great added publicity for the film by visiting hospitals, children's homes, dance salons and big local functions. (1). Between times of his appearances at the Plaza, Woodford, Hayes attended the Delphian League match between Woodford Town and Rainham Town, "doing the honours" by kicking off.

Elton 'Kicks off'

His promotional tour continued:

Elton at Cardiff Castle

(2). Hayes relaxes during his strenuous tour by singing to attendants of the Empire, the Cardiff theatre at which he appeared, in the picturesque grounds of the Castle. (3). After appearing at the Gaumont, Liverpool, Hayes is cornered by young autograph hunters. (4). Prior to appearing at the Majestic and Scala theatres in Leeds, Hayes visited the tailoring factory of Price and tried his hand at cutting a suit. He is watched by (second from left) Mr. W. Finan, personnel manager of the firm, and (second from right) Mr. C. Willmott, manager of the Scala. (5). While in Birmingham, where he appeared at the Gaumont, Hayes paid a mid-day visit to the National Trades Fair at Bingley Hall, where he is pictured on the stage with Harry Roy and his band, entertaining a large audience with hit tunes from the Disney adventure.

We now know that after the 'official' premiere of The Story of Robin Hood in London at the Leicester Square Theatre on the 13th March 1952, there were 'provincial' premieres the following month. Elton then sailed off to America on a further promotional tour on May 8th 1952.

Back in 2017, Geoff Waite very kindly shared with us some images from his own private collection of some of these provincial premieres. 

Joan Rice (Maid Marian) and James Hayter (Friar Tuck) visited Portsmouth and Southsea on the 7th of April 1952.  On April 24th Joan also joined Elton Hayes at the Odeon in Manchester. Then Elton  visited the Gaumont Theatre in Liverpool on the 27th. The accompanying film on these occasions were Hammer, The Toff starring John Bentley and Patricia Dainton.  I discovered that the provincial premiere of Robin Hood in Manchester was during the midnight matinee on April 24th 1952 at the Odeon Theatre.  

Elton Hayes and Joan Rice at the Odeon Theatre Manchester 

I would have loved to have been sitting amongst the audience in Bingley Hall listening to Elton playing those tunes from Robin Hood!

Special thanks to Neil and Geoff for providing the information and making us aware of these provincial premieres. 

To read more about Elton Hayes, Joan Rice, the Film Premiere and a whole lot more, just click on the links in the side panel.