This advertisement for Walt Disney’s Story of Robin Hood comes from my own collection of memorabilia from the film. It appeared in the fifteen cent American magazine ‘Colliers’ (originally known as Colliers Weekly (1888-1957) on July 5th 1952, alongside an article on traffic jams and how ‘too many secrets spoil the atom!’With the heading, ‘the romantic adventure of the year,’ this extremely lively and colourful page describes the movie as: ‘an all live action picture….starring Richard Todd and introducing the exciting new screen personality, Joan Rice. You’ll feel it’s excitement-live its high hearted romance as adventure’s favorite outlaw strikes at tyranny! Only Walt Disney could capture in one great picture such tumultuous fury of exciting action. Whatever your age, Walt Disney’s matchless Robin Hood will rob you of your cares-reward you with a king’s ransom in adventure!'
3 comments:
Colliers Magazine Advertisement
Walt Disney's Story of Robin Hood
I remember bein so excited at the prospect of seeing the film after that build up in the advertising poster. Wish we could see the trailer- we would be even more keen ! In 1952 big film occasions like this one meant that in our local cinemas the film would not arrive and be shown for about 6 weeks after the London run. Presumably there were fewer prints. At that time, of course there were so many films released although not too many as good as this one. What would it have been released with. Was it another Walt Disney film.
If you click on the label 'reviews' on this web site you will see that the New York Times, June 27, 1952 describes two other Disney films released alongside the Story of Robin Hood. They were the award winning Disney True-Life-Adventure "Water Birds" and a short cartoon "The Little House."
This was the New York Times Review:
"In presenting his latest picture package at the Criterion—a trio including the feature, The Story of Robin Hood ; the newest entry in the True-Life Adventure series, "Water Birds," and the cartoon short, "The Little House"—Walt Disney is again proving that his organization can provide the variety that is the spice of entertainment. Equally important is the fact that this film tryptych is likely to meet with the tastes of a variety of audiences. "Robin Hood" may not have the adult approach or credibility of "Water Birds," or the youthful charm of "The Little House," but it is an expert rendition of an ancient legend that is as pretty as its Technical hues and as lively as a sturdy Western."
The 'hunt is on' for any information on the trailer!
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