Matt Crandall has sent me many interesting items over the last few years. His latest contribution to this blog is a page from Walt Disney Merchandising News about the release of The Story of Robin Hood and his Merrie Men. This was the second edition of 1952 and also includes information on the advertising of his upcoming animation Peter Pan.
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| Merchandising News |
We have seen many times on this blog the phenomenal amount of advertising Disney used to promote its films. Below is another example, as they prepare for the release of The Story of Robin Hood:
"WALT DISNEY'S STORY OF ROBIN HOOD will be advertised with colorful ads like this one. A heavy schedule includes consumer and leading movie fan magazines.
ROBIN HOOD merchandise includes a beautiful 20-page record reader in full color by Capitol. Simon and Schuster plan one Big Golden Record and two Little Golden Records featuring songs from ROBIN HOOD--"Come Sing High," "Riddle Dee Dee and "The Ballads of Robin Hood."
Beginning July 13, a 25-instalment series on Walt Disney's STORY OF ROBIN HOOD will be distributed by King Features to leading Sunday comics. A Dell Comic, Whitman Classic and several advertising tie-in campaigns will round out the great promotion behind ROBIN HOOD."
Regular readers of this blog will have seen images of the various records and comic strips among the many pages labelled 'Film Promotion' and 'Memorabilia.'
Below are just some of the huge collection of promotional material from this blog:
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| Jigsaw Puzzles |
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| Record and 20-page Storybook Capitol US 1952 |
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| Record and 20-page Storybook Capitol US 1952 |
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| Comic Strip |
1 comment:
Thanks to Matt Crandall for the Merchandising News
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