|Disney's Robin Hood curtains c.1952|
Since starting this blog I have been astonished at the huge amount of promotion that went into Walt Disney's films. By clicking on the label Memorabilia you can see over 66 pages of merchandise connected to the live-action movie The Story of Robin Hood and his Merrie Men (1952).
Walt Disney was quick to realise the potential of selling various spin-offs. Back in the 1930's Herman 'Kay' Kamen had been hired by Walt to license his products and after the success of Snow White, there were 2,183 different items on sale. 16.5 million drinking glasses alone were sold. Kamen negotiated a fortune for himself and the Disney brothers.
We have seen newspaper articles from the time of the premiere of The Story of Robin Hood that show the window displays in London shops. Blog readers have sent in images of jigsaw puzzles, bows and arrows, projectors, books, comic strips, stamps, shirts and sweet ciggarettes - all connected to our favourite movie. But I was not expecting to see curtains!
The images of curtain remnants promoting Robin Hood were kindly sent in by Laurence from his personal collection. He wishes he could have had them hanging in his bedroom in the early 1950's. I am sure many of my readers will agree!